House of Alaris

A luxury fragrance house launched with a quiet, elegant website and the imagery and words to match.

Client: House of Alaris
Year: 2025–present
Sector: Luxury fragrance, e-commerce
What we did: Website design and build, product photography, copywriting, art direction

The brief

House of Alaris was launching as a new fragrance house with two collections: Signature, bold and magnetic, and Legacy, delicate and feminine. The brand needed a home online that carried the same standing as the bottles themselves: sophisticated, elegant and unmistakably luxury.

The idea

Make every visitor feel they are in the presence of luxury.

What we did

Website design and build, launched alongside the product launch
Product photography across both collections
Copywriting for the site and every product page
Art direction for the launch

Secrets of the Ether product page — Each fragrance page leads with the bottle, the notes and the story, then the purchase.

Key decisions

A quiet, muted palette

Type and colour were chosen to step back and let the fragrances lead. The result is calm and elegant, with nothing competing with the product.

A mood for each collection

Signature and Legacy each got their own character through photography and copy, so shoppers feel the difference before they read a single note.

An easy way in

New visitors are guided to a Discovery Set of three Signature scents, credited toward a full bottle, so a first purchase feels low risk.

Discovery Set product page — The Discovery Set, a low-commitment way to try the full collection.

House of Alaris product page on a phone — The same product page on a phone.

Ongoing

Avelor continues to work with House of Alaris as the brand grows.